Ethos is Heaven's Gate sacred texts

The appeal to the audiences ethos in the Heaven's Gate cult's poster is quite successful. Many information is given, although, I presume most audiences when reading this information does not see it as legitimate over another popular belief. In their Last Chance Statement, the authors established their ethos by first explaining the understanding of certain peoples reactions to the information. They state that some people may see the following information as ridiculous end-of-the-world type thinking, but others may be enlightened and open to this way of thinking. Their format follows that of any religion, speaking of the higher power in which they believe, why they believe in this, and what they must do to achieve their true form. The ethos of this cult is quite similar to the of Jim Jones in the fact that both were able to convince large groups of mass suicide through their preaching. It can be argued that The Church of Euthanasia was to aggressive toward their audience and pushed people away by making vulgar statements too quickly in their attempt to persuade, demolishing their ethos. This cult was credible enough; however, to convince 39 people to commit mass suicide.